It’s never too late to join the ever-expanding athleisure party. And Boohoo/Debenhams Group-owned mass fashion brand PrettyLittleThing has just made its entry, lunching its ‘Health and Social Club’ collection.
PLT’s latest range of curated casuals has been designed “with improved fit in mind to move with you and make the ultimate everyday uniform” that allows “sculpting and compressing for both lunges and lattes… pilates with the girls to your casual coffee date – no outfit change is required”.
The collection includes yoga pants, bralettes, unitards and zip-up jackets, all available in sage, black, navy, powder blue and bone. Fabrics are designed with sweat-wicking properties, stretch well and serve looks with PrettyLittleThing.
The range is available in sizes UK XS-XL priced £5-£52.
In the spring, PLT unveiled a complete rebrand with it saying it was the “most ambitious transformation since revolutionising digital fashion in 2012”.
Dubbed ‘A legacy In Progress’, it heralded “an elevated new era that celebrates the brand’s heritage while boldly reimagining its future”.
The site rebrand included a complete overhaul of its look and feel, including the logo design, colour palette, typography, and website design, the tone of voice, website user experience, and overall brand positioning.
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