Fresh from opening its biggest store ever in Manchester this month, JD Sports at the weekend opened another megastore, this time thousands of miles away with a flagship on Las Vegas Boulevard.
The company said the new store will see “high heat product and brand pop ups” plus “on-repeat weekend celebrations with big giveaways and pull-ups from cultural icons”.
The near-29,000 sq ft store isn’t quite as big as Manchester’s 41,000 sq ft. But it’s pretty massive and as only the third brand flagship in the US (it had 339 JD stores in total across North America ahead of this opening), the company clearly wants to make an equally massive statement.
The retailer said the new location”brings the brand’s signature retail experience and curated product mix from the world’s most influential sportswear brands, linking global style to JD’s iconic retail locations around the world”.
And John Hall, MD for JD North America, added: “Las Vegas is known for delivering next-level experiences, making it the perfect location for JD’s next US flagship. We’re bringing our customers a retail experience that can’t be found anywhere else in the market, serving up the freshest and most desirable product from the biggest names in sports fashion. With our new store, we’re building on growing momentum across North America to bring customers iconic experiences as we continue to propel youth culture forward, on every corner of the world.”
So what characterises the new store apart from its giant size? It features “one of the most elaborate digital design capabilities of any JD location, allowing for fully immersive storytelling that elevates the customer experience from the moment they enter the store”.
The bold double-height shopfront is “bringing the Las Vegas energy with one of the largest LED displays in JD’s North American portfolio”.
Inside, shoppers can expect “hyped drops and only-at-JD brand moments from global sportswear giants such as Nike, Jordan, New Balance, Adidas, On and Asics”.
And there are collections from Supply & Demand, New Era, Von Dutch and Hoodrich “inspired by the iconic destination”.
Plus the retailer is promising “zero hassle” thanks to the in-store product slide system to deliver stock straight to the shop floor. There’s also QR code scanning, mobile checkout and click & collect.
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