Luxury brands Agnona and Same are each unveiling seasonal retail spaces in Saint-Tropez, bringing their distinct visions to the iconic French Riviera town.
Agnona has reopened its seasonal boutique at 15 rue Henri Seillon, offering a serene and intimate retail experience. A terrazzo-clad counter in soft ivory anchors the space, set against natural fiber flooring and muted metal fixtures that highlight the tactile richness of Agnona’s garments.
The boutique houses the Spring/Summer 2025 collection, featuring carefully developed textures and exclusive prints that range from painterly florals to the iconic “1000 Nodi” motif. The boutique selection has been thoughtfully curated specifically for Saint- Tropez and for the women who vacation there.
“There is a natural harmony between Agnona’s aesthetic and the spirit of Saint-Tropez. The light, the ease, the quiet elegance of this place perfectly reflect the way we imagine summer dressing: refined, effortless, and deeply rooted in a sense of place,” said Stefano Aimone, CEO and creative director of Agnona.
Just steps away at 9 Avenue Foch, luxury swim and ready-to-wear brand Same has inaugurated its first-ever pop-up store, set on the iconic Place des Lices.
Running through mid-September, the pop-up offers customers a chance to shop the brand’s Spring/Summer 2025 collection and exclusive designs created especially for the Saint-Tropez season, including the brand’s signature ruffle-hem dresses in navy, pink, and yellow stripes.
Same’s debut into brick-and-mortar retail marks a milestone moment as the brand celebrates 10 years of setting swimwear trends and expanding into ready-to-wear.
Founded and designed by Shea Marie, Same has been a favourite of A-list celebrities and influencers, including Hailey Bieber, Kaia Gerber, and Sydney Sweeney.
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