Skincare brand Paula’s Choice has made its retail debut in the Indian market by partnering with omnichannel beauty retailer Nykaa.
With this partnership, the brand aims to expand its presence in India by enhancing accessibility to meet the growing demand for intelligent, results-driven skincare.
The launch assortment includes products such as the skin-perfecting liquid exfoliant, clear pore normalizing cleanser, skin-balancing pore-reducing toner, and azelaic acid booster.
Commenting on the partnership, Viksita Singh Menon, general manager, Southeast Asia at Paula’s Choice in a statement said, “We’re pleased to partner with Nykaa to strengthen our presence in India and bring Paula’s Choice to a wider audience. This launch enables us to scale accessibility through a trusted platform and further our mission of empowering individuals to make informed, effective skincare choices.”
A Nykaa spokesperson added, “The launch of Paula’s Choice, a brand synonymous with ingredient transparency, product efficacy, and science-backed skincare, is a powerful addition to our specially curated beauty offering. As a brand that speaks to the conscious, research-savvy consumer, Paula’s Choice aligns seamlessly with what our audience seeks today: products that do more, backed by science, and not just hype.”
Paula’s Choice products will be available for purchase on the Nykaa website, app and select retail outlets across India.
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