McQueen is this month diving deep into retail as entertainment with McQueen Reverb live listening sessions at 27 Old Bond Street, the label’s flagship store.
There have been two sessions so far with two more to come and the programme bringing together a diverse array of musicians, talents, and curators selected by the brand’s creative director Seán McGirr.
It’s a fairly unique series of events “dedicated to exploring the intersection of music and culture”.
The company said the sessions offer “an intimate, immersive experience, where special guests will share insight into the inspirations and narratives that underpin their work. Artists Bar Italia, AG Cook, John Glacier and Nilüfer Yanya delve into a selection of vinyl from their personal collections, sharing the formative sounds that have shaped their creativity, as well as their own music”.
Each session is being hosted by a curator, “bringing their unique perspectives and deep-rooted connections to both the music and cultural scene”.
It comes as retailers generally are focusing on entertainment for the summer and landlords are taking part too, with Cheshire Oaks Designer Outlet, for instance, this month staging a live gig starring the Sugababes.
And retailer body the New West End Company is partnering with the Royal Academy of Arts, for its eighth edition this summer of Art in Mayfair a public art installation by artist Anselm Kiefer. He’s also created a series of flags that are adorning Bond Street starting this week until late July.
NWEC CEO Dee Corsi said: “The West End is fast becoming one of London’s go-to destinations for leisure and cultural experiences, with Art in Mayfair now a much-anticipated fixture in the district’s annual calendar.”
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