Spencer sisters are new brand ambassadors for Aspinal of London

Luxury accessories brand Aspinal of London has announced a new talent collaboration with Lady Eliza and Lady Amelia Spencer who step forward as the label’s new brand ambassadors. 

It said the partnership “marks a significant and celebratory moment for Aspinal: a creative relationship grounded in shared values, Lady Eliza and Lady Amelia bring a fresh yet timeless spirit to the Aspinal world”. 

It kicks off with a campaign starring the sisters but we’re told it “will continue to evolve as the year progresses, with more spectacle, style and surprises to be revealed. United by a reverence for style and sophistication, Aspinal and the Spencer sisters are together crafting a new chapter in the story of modern British luxury”.

Born in the UK and raised in South Africa, the Spencers returned to live full time in the UK in 2021. The London-based sisters work full-time as models and brand ambassadors. They’ve worked with a number of luxury brands and are red carpet regulars.

To mark the partnership, Aspinal has launched a dedicated campaign “featuring the sisters in a new and unexpected light, with a nostalgic nod back at the 60s. Imagining a summer weekend away in the English countryside, the campaign is shot in an rustic cottage surrounded by an overgrown wildflower garden not far from Aspinal HQ. The setting evokes the rebellious glamour of the unspoiled 1960s countryside: hidden away, relaxed, lived-in, and deeply romantic”.

As the summer unfolds, they’ll be seen wearing pieces from Aspinal’s ‘The Great British Season’ collection, designed to sync with key events in the British summer calendar such as Ascot, Wimbledon or the Serpentine Summer Party.

Aspinal founder and chairman Iain Burton said that “for our first campaign, I wanted to juxtapose the obvious with a nod to the 1960s, an era we all love and that in my view suits the Spencers’ iconic look perfectly. A nostalgic scene of a summer cottage and garden, it has to be wild, beautifully unkempt, and off the beaten track hidden away at the end of a country lane. The kind of magical place where you might have found a couple of rock legends or artistes hiding away for a private and lazy weekend. 

“I don’t think you could find anyone better to represent English elegance than the Spencer sisters. Individually, and even more so together, they reflect everything we associate with quintessential, understated English style. From the classic elegance of Hepburn and Taylor to the English rose girl-next-door, the girls capture everything that defines Aspinal: timeless style, stunning elegance, but a spirit that is relatable, democratic and Brit cool.”