Authentic Brands Group announced on Tuesday a new strategic partnership with Gardiner Bros, one of the UK’s top footwear and apparel distributors, to expand the reach of Sperry in the UK and Ireland.
Under the agreement, Gardiner Bros will serve as the official distributor of Sperry footwear for both men and women across the region. The move aims to reintroduce the iconic American boat shoe brand to British and Irish consumers.
“We’re proud to partner with Gardiners to introduce more consumers to Sperry’s storied heritage,” said Henry Stupp president, lifestyle & entertainment, EMEIA at Authentic.
“With their deep expertise in distribution and strong retail relationships, Gardiner is the ideal partner to accelerate Sperry’s growth in these key markets, bringing signature styles, like the iconic original boat shoe, to a new generation of consumers.”
Sperry has long been recognized in the UK and Ireland as a brand with rich heritage and timeless appeal. As part of the partnership, Sperry’s footwear collections, including its iconic boat shoes and new seasonal assortments, will be available at select retailers and online.
“We’re excited to partner with Authentic on Sperry, the original and iconic boat shoe brand,” said Ben Gardiner, chief product officer at Gardiner Bros. “Boat shoes are having a real resurgence, and we look forward to reintroducing timeless silhouettes alongside fresh new styles to customers in the UK and Ireland.”
Emma Jefferies, head of brand marketing at Gardiner Bros, added: “With its rich history and growing cultural relevance, Sperry is a strong addition to our portfolio, and we’re excited to build on its success in these markets.”
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