By
Bloomberg
Published
June 18, 2025
Lululemon Athletica Inc., the Canadian athleisure brand known for its premium yoga wear and lifestyle apparel, is eliminating approximately 150 corporate positions as part of a wider organizational restructuring to enhance agility and long-term growth.
According to an official statement, the impacted roles are based at the company’s store support centers.
“Following a recent review, we have decided to evolve some aspects of our organizational structure to operate with more agility and further invest in our growth,” a Lululemon spokesperson said. “This is not a decision we made lightly, and we are committed to supporting our employees through this transition.”
The announcement was first reported by the Canadian Press.
Founded in Vancouver in 1998, Lululemon has become a key player in the global athleisure market, bridging the gap between technical sportswear and fashionable everyday wear. With a presence in North America, Europe and Asia, the brand has expanded beyond yoga gear to include menswear, accessories and personal care.
The job cuts follow a period of financial strain for the company. Earlier this month, Lululemon shares recorded their steepest drop in five years after quarterly earnings and full-year forecasts missed expectations. The disappointing results have triggered investor concern about the brand’s future growth amid mounting competition from rivals such as Nike, Alo Yoga and Athleta, as well as the impact of new tariffs and changing consumer habits.
As of Wednesday morning in New York, Lululemon shares had declined by less than 1%. The stock is down approximately 39% year to date.
FashionNetwork.com with Bloomberg
