It’s official: Portugal Fashion will return to face-to-face events at the beginning of July. The organization of the fashion week confirmed this Wednesday, June 18, the return to shows from July 1 to 5 with the Tram Museum in Porto as the nerve center, but extending to other cities.
Underlining in a statement that this edition “marks the strategic repositioning of the event as a national platform for communication, business and innovation,” the organization explains in a statement that, “more than a calendar of fashion shows, this edition proposes an immersive and decentralized experience that crosses fashion, lifestyle and technology, highlighting Portugal as a true fashion hub on a global scale.”
Under the name Portugal Fashion Experience, the event will have the city of Porto as its main stage, but in addition to the Tram Museum, it will also have events in places such as the Douro, Famalicão, Matosinhos, and Gondomar, in a “strategy of territorial decentralization that reinforces the role of fashion in enhancing tourist, industrial, and cultural assets,” added the organization.
Mónica Neto, director of Portugal Fashion, summed it up: “This edition celebrates our past, but above all it is a commitment to the future. Portugal Fashion wants to continue to be an engine of transformation for Portuguese fashion, linking designers, industry, and territory with a vision of innovation and sustainability. We believe in the power of fashion as an economic and cultural force, capable of projecting Portugal to the world.”
Taking place under the motto “Fashion, Lifestyle & Innovation,” Portugal Fashion Experience was therefore designed to “bring the creative sector closer to the industry, the entrepreneurial community, and the territory,” focusing on a programme that promotes “emerging talent, authorial creativity, digitalization, and sustainability as pillars of internationalization.”
Shows and parallel initiatives
As far as the presentation of the new collections is concerned, Portugal Fashion Experience 2025 will feature names such as Miguel Vieira, David Catalán, Pé de Chumbo, Davii, Estelita Mendonça, Hugo Costa, Maria Gambina, Susana Bettencourt, Nopin, and Achor. For their part, the Marques’Almeida duo opted for a presentation in the Douro and Ernest W. Baker will make an exclusive presentation.
The event will also see the 2025 edition of the BLOOM PWD by Salsa Jeans competition, presented as a “space for thought and practice, where unique visions of contemporary clothing are cultivated.” In this edition, the finalists will be presented at the former Vasco da Gama canning factory in Matosinhos.
On the other hand, the organization is highlighting the first edition of the BLOOM Incubator, a program dedicated to supporting emerging brands “with a strong creative identity, clear authorial vision, and ambition for national and international growth” that offers logistical support, specialized mentoring, creative residencies, partnerships with the textile industry, and national and international presentation opportunities. In this debut edition, 10 designers will take part.
In parallel with Portugal Fashion, there will also be the Portugal Fashion Summit, presented as a “space for reflection and sharing where designers, investors, journalists, brands, and startups meet.”
The municipality of Gondomar will host a fashion show, a brand activation, and an experiential lunch, three moments that will combine “the tradition and know-how of jewelry with innovation and the ability to transfer knowledge, as well as the storytelling of collaboration with international brands, crossed with the fashion and interior design industry.”
International investment
In addition to the national talent, as in previous editions, Portugal Fashion will once again feature 10 African designers, as part of the CANEX platform, and, for the first time, will welcome three designers from Saudi Arabia, “in a move that reinforces the event’s international positioning as a stage for cultural and creative exchange.”
In addition, the organization has also defined an international itinerary for Portuguese designers, which kicks off on June 23 in Milan with shows by David Catalán and Miguel Vieira, and then heads to Paris on the 24th, where Ernest W. Baker will be presenting.
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