De Beers’s retail arm names ex-Pomellato Europe GM as its CEO

Recently-rebranded De Beers London, the retail arm of diamonds giant De Beers Group, has named Emmanuelle Nodale as its new CEO. She succeeds Céline Assimon who left four months ago to become commercial chief at major auction house Bonhams.

It comes as the brand, previously known as De Beers Jewellers, enters a new phase of international expansion and evolution under its Origins strategy. Its new tagline is ‘True brilliance comes from within’, and its fresh campaign stars Adwoa Aboah.

Nodale has 20 years+ of experience in the luxury sector, and is a Kering veteran, holding various key positions in her time there and most recently being general manager of Europe at Pomellato. In that role she led its expansion into key luxury markets, boosted the client experience, and strengthened its high-jewellery positioning.

She’ll now lead the De Beers retail business that’s planning to open a Paris Rue de la Prix flagship later in 2025. This flagship will be the first of the brand’s locations to showcase a new and more contemporary retail concept.

Sandrine Conseiller, CEO of De Beers Brands, said: “With our new identity firmly established and the upcoming launch of our Paris flagship, Emmanuelle’s leadership will be instrumental in expanding and strengthening our position in the global luxury jewellery market as we continue to differentiate ourselves as the only luxury jewellery house with direct access to natural diamonds at their source.”