Skechers has announced the appointment of Bollywood actor Kartik Aaryan as its new brand ambassador for India. In his new role, Aaryan will front the brand’s latest campaign for ‘Skechers Hands Free Slip-ins,’ a footwear line designed for hands-free wear.
“Kartik Aaryan embodies the spirit of Skechers- bold, versatile, stylish and innovative,” said Skechers South Asia Pvt Ltd’s chief executive officer Rahul Vira in a press release. “As a prominent contemporary youth icon, his broad appeal and dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India.”
The announcement marks Skechers’ continued focus on youth-centric positioning and innovation-led marketing in India. The brand said the partnership aims to strengthen its connection with younger consumers seeking comfort-driven lifestyle and performance footwear.
“What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design,” said Aaryan. “I’m always on the move, so I love that I can just slip in and go.”
The Skechers Hands Free Slip-ins collection features the brand’s patented Heel Pillow technology and is available at select retail outlets and online. Aaryan joins a growing Skechers India roster, including Ananya Panday and athletes from cricket, football, basketball, and pickleball.
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