Fanatics expands into the Middle East

Sports platform Fanatics is set to expand into the Middle East with the opening of a new regional office in Doha, Qatar.

The new Qatar office will serve as a hub for Fanatics’ activities in the region. 

“As we expand our portfolio of businesses and brands, it is crucial that we identify emerging markets where there is a real opportunity to amplify the engagement and passion around sports and collecting,” said Tucker Kain, chief strategy and growth officer.

“We’ve researched and analysed the sports landscape across the Middle East for quite a while and are excited about what a local Fanatics operation can bring to the region.” 

The expansion follows a strategic partnership signed earlier this year between Fanatics and the State of Qatar, which also included a premier sponsorship of Fanatics Fest, taking place this weekend in New York City.

At Fanatics Fest, Visit Qatar will debut an invite-only lounge experience, throughout the weekend. The exclusive space will bring together corporate partners, C-suite executives, athletes, and celebrities.

“The establishment of Fanatics’ regional hub in Qatar demonstrates the confidence global industry leaders have in Qatar’s business environment and our strategic location,” added Sheikh Jassim bin Mansour bin Jabor Al Thani, director of the government communications office in Qatar. 

“As Fanatics establishes its regional operations in Qatar, we gain a world-class partner, create opportunities for local talent development and knowledge transfer, and position Qatar at the forefront of the digital sports development globally. This partnership will showcase Qatar’s dynamic sports landscape and foster deeper connections between our region and the global sports industry.”