Separate in-direct (wholesale) and direct (your website) sales channels. Each requires a separate methodology.
In this 12-point checklist, I am focusing on-demand focusing for your direct channels only.
Before getting stuck into the step by step process, I need to call out the obvious…
If you have launched a ‘similar’ product before, similar being an A-line dress with no sleeves and in a solid colour – a product with an overall similarity. Then should use this as a benchmark to help you to demand to forecast your fashion sales.
Look at the units sold by the week, month, consider your price point, promotional activity and the weather, and forecast a similar pattern based on your launch date and product life cycle.
If you don’t have a similar product don’t worry, that’s why I have created this vlog to give you a checklist to use to demand to forecast your sales.
Let’s get stuck in!
