Elemis continues Aston Martin link-up with skincare collection launch

Premium beauty brand Elemis is expanding its association with Formula 1 racing and in particular, via its Elemis x Aston Martin Aramco Formula One Team partnership with exclusive skincare collections. It’s an unusual move for an F1 link-up with the sport more used to seeing launches linked to fashion or other categories.

Having become the team’s official skincare partner earlier this year, Elemis has introduced four limited-edition collections, “inspired by our shared dedication to precision and innovation”.

Housed within exclusive travel bags featuring Aston Martin Aramco Formula One Team branding, the quartet of regimes “deliver our signature blend of sensoriality and real results”, said Elemis.

On race days, the beauty brand will also offer guests “the ultimate trackside experience” at the Aston Martin Aramco Paddock Club Suite, “providing a moment of wellbeing with experiential ‘pit stop’ treatments”.

And the skincare collection variations? They include a variety of face washes, resurfacing face pads, serums, and moisturisers for day and night.

Séan Harrington, Elemis co-founder & CEO, said of the launch: “This value-driven partnership is the first of its kind and a pioneering effort in Formula One. It demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others, and create an unrivalled lifestyle experience.”