Juicy Couture is expanding in the beauty space with the launch of a new line of cruelty-free haircare, bath, nail, and cosmetic products.
The expansion comes through a licensing partnership between Centric Brands and Authentic Brands Group, which owns Juicy Couture. Under the agreement, Centric’s beauty division will lead the design, manufacturing, and distribution of the new line.
The collection is now available at select retailers and online in the U.S. and Canada.
“We are thrilled to join forces with Juicy Couture to expand the brand’s reach. Our shared passion for excellence and creativity will bring consumers a fresh and diverse selection of beauty and bath products that reflect the latest trends in the industry,” said Alex Fogelson, EVP, division head, beauty, Centric Brands.
The launch builds on Juicy Couture’s longstanding foothold in the beauty category, notably the brand’s continued success in fragrance with Viva La Juicy.
“Beauty has always been part of Juicy’s DNA,” said Christina Martin Pieper, EVP, lifestyle at Authentic.
“From the signature scents that defined an era to the glamorous, expressive world Juicy Couture created in fashion and beyond, adding beauty and bath to our strong fragrance business allows us to deliver a full lifestyle experience for our consumers. We’re proud to expand our longstanding partnership with Centric Brands, whose expertise and vision continue to help bring our brands to life in exciting new ways.”
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