GapStudio launches summer drop with Lila Moss campaign

Gap’s latest GapStudio drop arrives in-store this week with made-for-summer styles featuring lightweight denim being fronted in a campaign starring British model Lila Moss.

Designed by Zac Posen, EVP & Creative Director of Gap, there’s a big spotlight on the brand’s all-new draped denim, that we’re told has “a liquid-soft hand feel and breezy lightness that offers an easy, effortless flow”. It also has a “sun-faded finish” for a “ lived-in look” and design details like let-down hems that reveal tonal contrast.

Denim isn’t the only focus, of course, as the drop is also built around chambray and voile that add to the feeling of lightness.

Posen said: “It’s about the sensation of that first walk along the ocean in jeans. We wanted fabrics that are soft, light, breezy — capturing the feeling of summer, while honouring the heritage of Gap.”

Key pieces include denim baggy jeans, a draped denim playsuit, denim crop shirts and voile separates “that blur the line between beach cover-up and streetwear”, and crepe dresses in an “abstract, smile-inducing print”. Plus there’s a voile and draped denim shirt dress that the brand also calls a ‘Gaptan’ that “offers ethereal lightness with an elevated wash and drape”.