Fashion Innovation Agency (FIA) based at the London College of Fashion, UAL, has unveiled new tech that through “a single captured performance can be transformed into an entire collection, enabling brands to tell rich stories while reducing the need for physical samples and the associated costs”.
And we’re told it supports “everything from campaign ideation to consumer-facing virtual try-ons”.
Those are big claims and they’re based on a new 3D volumetric capture service that it says is the first of its kind available to digital-first fashion designers and brands.
This next-gen creative tech uses an FIA-designed process called “digital reskinning, where virtual garments with realistic physics and textures are applied to captured human performances”. This results in “hyper-real fashion content that moves naturally and expressively, creating endless possibilities across digital campaigns and virtual runways”.
It captures full-body motion in high-res 3D and uses AI mesh stabilisation, producing “digital doubles, ready to be restyled and reimagined”.
FIA head Matthew Drinkwater said: “Until now, there has been no clear or consistent pipeline for designers to access this level of digital reskinning. What we’ve built changes that. We have been able to achieve the highest standard of 3D volumetric capture currently available; it’s remarkably lifelike and ready for real-world use. For the first time, designers and brands can harness this technology in a way that’s intuitive and scalable.”
As well as fashion, it’s designed for use across gaming, film, and immersive entertainment.
Copyright © 2025 FashionNetwork.com All rights reserved.
