Supermodel-turned-entrepreneur Coco Rocha on Monday revealed plans to launch her own fashion brand, in partnership with American fashion management firm, Xcel Brands.
While exact details of the fashion brand were not disclosed, the duo did say that Rocha’s new label will be a “thoughtfully crafted fashion brand designed for women who lead with both strength and style,” adding the label “will deliver runway-inspired elegance with everyday practicality.”
“What excites me about partnering with Xcel is the opportunity to finally channel all of those unbelievable lived experiences into something of my own,” said Rocha, who spent some two decades as a top model, gracing over 100 magazine covers, and walking runways for luxury fashion houses such as Chanel, Louis Vuitton, John Galliano, Prada and Schiaparelli, among many others.
“This isn’t about chasing trends or putting my name on a label—it’s about designing elevated essentials that reflect the life I live now as a mother, businesswoman, and creative.”
Founded in 2011, Xcel Brands owns the Halston, Judith Ripka, and C. Wonder brands, as well as the co-branded collaboration brands TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Trust. Respect. Love. by Cesar Millan, and GemmaMade by Gemma Stafford.
The New York-based firm also holds non-controlling interests or long-term license agreements in the Isaac Mizrahi brand, Orme Live and Jenny Martinez Live brands.
“Coco Rocha is one of the most influential fashion figures of our time,” said Robert D’Loren, chairman and CEO of Xcel Brands. “Her perspective, creativity, and commitment to authenticity make her the perfect partner for our next brand launch. We are thrilled to work alongside her in building something empowering and extraordinary.”
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