Canada’s Duer expands globally with European launch

Canadian performance apparel brand Duer is expanding into Europe. 

Through a strategic partnership with Hectic Europe, Duer has established a presence in 12 countries including the UK, Germany, France, and the Nordics. 

The collaboration leverages Hectic’s distribution network, local market knowledge, and warehousing capabilities, allowing Duer to scale its operations across the continent. European customers now have direct access to the brand through dedicated e-commerce platforms, shopduer.eu and shopduer.co.uk.

“Ten years ago, I set out to create clothing for people who wanted the comfort and performance and versatility of athleisure, but in an entirely different form,” said Gary Lenett, founder of Duer. 

“Not gym wear and not traditional jeanswear, but something in between, made using natural fabrics like denim that balance both style and function. The response from customers confirmed what I believed from the start: people don’t want to wear gym clothes beyond the gym if they have a stylish alternative built to move through every part of their lives.”

Coinciding with the launch, Duer also unveiled plans to continue to scale its retail presence in North America, with new branded stores opening in Victoria, Portland, and San Francisco. 

These additions build on a retail strategy that already includes a network of 800 partner retailers worldwide and a growing fleet of standalone locations, which the brand has established since launching in 2015. 

“While we see great opportunities internationally with Hectic, we are equally focused on strengthening our brand here in North America,” added Lenett. “This next phase of growth is about showing up where our customers already are, starting with three new stores opening across the Pacific Northwest.”