Napapijri appoints former Yoox managing director to president role

“This new chapter is an important milestone in my career. It offers me the opportunity to lead an authentic, design-driven brand that masterfully blends history and innovation. I’m truly honored to take on this role and contribute to Napapijri‘s next phase of growth and global expansion,” Valentina Visconti Prasca announced on Linkedin, in relation to her new role as president of the VF Group’s lifestyle brand inspired by the outdoor world.

Visconti Prasca, former general manager of the Yoox digital platform, is leaving Milan, Italy, for Stabio, Switzerland, the European headquarters of the American group that also owns The North Face, Dickies and Vans. The former head of Italy for Vente-Privée (Veepee) between 2009 and 2017 also reorganized and managed the Italian publishing company Betterly, part of the De Agostini group.

In joining Napapijri, she joins a company in the midst of a major transformation within a group that has undergone extensive reorganization in recent months. Visconti Prasca takes over from Silvia Onofri, who left to head up the high-end Miu Miu brand in February.

“In my 15-year career as an executive, I’ve had the privilege of working in dynamic sectors, from luxury fashion to cutting-edge digital industries. Each experience has deepened my passion for brand strategy, digital transformation, and building diverse, high-performance teams,” she explained.

“What excites me most about Napapijri is its bold and unexpected spirit. I look forward to collaborating with its talented team to push boundaries and create a lasting and meaningful impact.”