Isabel Marant heads to Ibiza, via the Wild West, for next spring

Isabel Marant on Wednesday sent her man to Ibiza, via the Wild West, on a scorching second day of Paris Fashion Week Men’s in the French capital.

The French luxury label showcased its latest menswear collection for Spring/Summer 2026 inside its standalone store dedicated entirely to menswear in Paris’s trendy district, the Marais.

Outside, guests cooled down with spicy magaritas, balanced by Rori pizzas, mitigating a 33-degree heat, which actually proved the perfect accessory to the Parisian label’s newest men’s collection that celebrated Spanish fiestas and Americana desert cool.

The collection, in dusty khaki, bronze, pale yellow, and light pink, embodied the weathered-by-the sun garb of an urban sojourner, whose cowboy shirting was given the Marant treatment via pocket cutouts and floral embroidery on the collar.

Denim came laser-striped with graphic patterns, or printed with wildflowers, while straight-leg trousers and pleated preppy trousers offered a more refined silhouette for this season’s bobo Marant man. Washed out blue work wear worked in a utility edge, capped off by footwear comprised of studded fringed moccasins, and a new sneaker model with slim soles, perfect for treading sandy terrain.

Marant also loves a textured knit, seen in airy versions of her usual winter offerings, including fleecy earth-hued sweatshirts perfect for layering or when the temperatures drop at night.

But the hero piece in the collection was the silk satin bomber jacket, with an embroidered oasis on the back, framed by the words “Ibiza”, “Buenos Dias,” and of course, “Summer.”

A reminder for heat-weary guests that the ritual of August summer break, where most Parisians escape to the south (or Wild West), is just around the corner.