Louis Vuitton has unveiled “The Louis”, a new space in Shanghai that houses retail, a café and an exhibition.
Located along Wujiang Road in Shanghai’s central business district, the structure was designed to resemble a boat, in line with Shanghai’s ethos of “embracing all rivers.”
Inside, visitors can explore the multifaceted world of Louis Vuitton across several decks. The first and second floors house Visionary Journeys, an expansive exhibition designed by Shohei Shigematsu of OMA.
The exhibition unfolds across thematic rooms showcasing historic trunks, fragrance, literary artefacts, sports memorabilia, and iconic fashion pieces.
The second floor leads to the gift store and onward to the retail, where visitors can shop women’s and men’s collections, shoes, accessories, and travel goods, with new personalization options inspired by Shanghai’s maritime spirit. Custom hot-stamping motifs include boat emblems and city-specific stamps.
Lastly, on the third floor, Le Café Louis Vuitton offers a menu that celebrates Shanghai’s culinary duality. Led by Chefs Leonardo Zambrino and Zoe Zhou, the café balances East and West with signature dishes.
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