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Christian Dior names Peter Utz head of global PR
ASOS appoints commercial exec, adds Australian brand I.Am.Gia to fashion roster
Aimé Leon Dore has big moment as it launches on Net-A-Porter and Mr Porter
Migrate from Anthropic’s Claude 3.5 Sonnet to Claude 4 Sonnet on Amazon Bedrock

Christian Dior names Peter Utz head of global PR

Translated by Nicola Mira Published September 12, 2025 Christian Dior is about to start a fresh chapter under new creative director Jonathan Anderson, and has been adding to and reorganising its senior staff. Notably in the communications department, which the LVMH group’s star label has strengthened by hiring Peter Utz, who has worked in the…

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ASOS appoints commercial exec, adds Australian brand I.Am.Gia to fashion roster

Published September 12, 2025 Digital fashion/lifestyle giant ASOS has appointed its first Customer & Commercial executive VP and has also become the first UK & European wholesaler for Australian fashion brand I.Am.Gia. First, that newly-created appointment sees Ben Blake (above) joining to lead and combine Global Commercial & Trading, Customer, ASOS Media Group (AMG), and Customer…

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Aimé Leon Dore has big moment as it launches on Net-A-Porter and Mr Porter

Published September 12, 2025 New York City fashion brand Aimé Leon Dore has launched two mainline collections exclusively across global fashion websites Mr Porter and Net-A-Porter. Designed to bring the brand’s “distinct rhythm of modern prep, street influence and timeless spirit to its global audiences”, the collections aim to showcase the brand’s “signature balance of comfort…

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Migrate from Anthropic’s Claude 3.5 Sonnet to Claude 4 Sonnet on Amazon Bedrock

This post is co-written with Gareth Jones from Anthropic. Anthropic’s Claude 4 Sonnet model has launched on Amazon Bedrock, marking a significant advancement in foundation model capabilities. Consequently, the deprecation timeline for Anthropic’s Claude 3.5 Sonnet (v1 and v2) was announced. This evolution creates a dual imperative for production AI applications: the opportunity to harness…

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Acne Studios expands in France with redesigned historic HQ

Translated by Nazia BIBI KEENOO Published September 12, 2025 Acne Studios acquires a major new showcase in Paris. Following the opening of its Stockholm headquarters dedicated to design in 2019, the Swedish brand, known for its avant-garde creations, is relocating to Paris, into a beautiful turn-of-the-century townhouse that once housed a pharmaceutical laboratory. The space,…

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Unlock model insights with log probability support for Amazon Bedrock Custom Model Import

You can use Amazon Bedrock Custom Model Import to seamlessly integrate your customized models—such as Llama, Mistral, and Qwen—that you have fine-tuned elsewhere into Amazon Bedrock. The experience is completely serverless, minimizing infrastructure management while providing your imported models with the same unified API access as native Amazon Bedrock models. Your custom models benefit from…

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Automate advanced agentic RAG pipeline with Amazon SageMaker AI

Retrieval Augmented Generation (RAG) is a fundamental approach for building advanced generative AI applications that connect large language models (LLMs) to enterprise knowledge. However, crafting a reliable RAG pipeline is rarely a one-shot process. Teams often need to test dozens of configurations (varying chunking strategies, embedding models, retrieval techniques, and prompt designs) before arriving at…

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Clarks preps digital marketplace for 2026 launch

Published September 12, 2025 UK footwear brand Clarks is to launch its first digital marketplace in early 2026. The new platform — Clarks Marketplace — will bring together a “curated roster of like-minded partners”, from heritage bootmaker Hunter and eco-friendly childrenswear brand Frugi, to travel brand Antler Luggage and colour-driven label Kettlewell Colours. Clarks says its…

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