Client Challenge

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Client Challenge

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Client Challenge

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On links with world champion runner Hellen Obiri “to lead a softer approach to performance”

Fast-growing premium Swiss sports brand On has linked up with world-class Kenyan athlete Hellen Obiri to “challenge traditional toughness in running” with the return of its Soft Wins campaign concept, “spotlighting softness as a strategy for resilience, recovery, and going the distance”.   The campaign launched Thursday and comes alongside the launch of the Cloudsurfer…

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