
Initio Parfums Privés puts neuroscience at the heart of its customer journey
Translated by Nazia BIBI KEENOO Published September 16, 2025 The French niche fragrance house Initio Parfums Privés unveils its latest innovation: Feel Lab Experience, an experiment that combines perfumery, neuroscience, and artificial intelligence. Visual: Initio Parfums Privés – DR Developed in partnership with Feel’Tech by Micropole, BrainCo, and the Harvard Innovation Lab, this experience invites…