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Vista Alegre signs partnership with India’s Oma Living after exiting joint venture with Shree Sharda
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Knix taps Nicole Scherzinger for new activewear launch

Vista Alegre signs partnership with India’s Oma Living after exiting joint venture with Shree Sharda

Translated by Nazia BIBI KEENOO Published September 11, 2025 The historic Portuguese luxury brand Vista Alegre, known for its porcelain, crystal, glassware, earthenware, and textiles, has partnered with Oma Living, India’s largest home and decoration retailer. The agreement follows Vista Alegre’s sale of its 50% stake in its Indian subsidiary, previously held through a joint…

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Knix taps Nicole Scherzinger for new activewear launch

Published September 11, 2025 Knix has enlisted Grammy-nominated artist and recent Tony Award winner Nicole Scherzinger as the face of its new “Better Than Ever” campaign highlighting its new active collection.  Knix taps Nicole Scherzinger for new activewear launch. – Knix The collection features Knix’s signature HiTouch leggings, strappy bras, and workout tops featuring mesh…

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Berghaus claims “revolutionary” responsive legwear tech for women

Published September 11, 2025 Take the exhaustive results of 100 women, anatomists and scientists testing new “revolutionary responsive leg wear technology” and you have performance brand Berghaus’s all-new ZonalAdapt. Promising to deliver technology that’s “engineered to adapt to the way women’s bodies move and change”, the legwear marks the return of MtnHaus, Berghaus’s pioneering innovation…

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Saltyface launches DTC UK sales via webstore

Published September 11, 2025 With a very good UK summer officially over, Canadian ethical self-tanning brand Saltface is making a timely entry into a country where a healthy glow’s fading. The Vancouver-born skin-first self-tanning brand has launched on a direct to-consumer website with its “clean, buildable formulas suited to sensitive/acne-prone skin”. The brand features skincare-led…

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An evolution from uniform to cultural icon, Pangaia elevates the tracksuit to campaign star

Published September 11, 2025 It’s Pangaia’s most recognisable piece, so the outdoor brand has made the not-so-humble tracksuit the key focus for its autumn 2025 campaign. And how. Called ‘Pangaia: Reimagined’, the campaign “honours this signature silhouette, reframed through the distinct creative visions of three leading stylists”. So set forward Anders Sølvsten Thomsen, Harry Lambert,…

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