
EY warns luxury to refocus on product excellence and client experience
Translated by Nazia BIBI KEENOO Published September 10, 2025 After years of accelerating marketing strategies and driving up prices, luxury houses may now have more to gain by returning to the fundamentals. How? By refocusing on product quality, durability and authenticity — while offering meaningful, experience-driven connections with their customers. These are the key takeaways…