
ASOS appoints commercial exec, adds Australian brand I.Am.Gia to fashion roster
Published September 12, 2025 Digital fashion/lifestyle giant ASOS has appointed its first Customer & Commercial executive VP and has also become the first UK & European wholesaler for Australian fashion brand I.Am.Gia. First, that newly-created appointment sees Ben Blake (above) joining to lead and combine Global Commercial & Trading, Customer, ASOS Media Group (AMG), and Customer…