
Ba&sh appoints Jimmy Lam to lead Asia-Pacific operations
Translated by Nazia BIBI KEENOO Published September 25, 2025 Since September 22, Ba&sh’s Asia-Pacific operations have come under the overall leadership of Jimmy Lam, who previously led SMCP Group’s business in the region. Jimmy Lam – Ba&sh Lam joins Ba&sh with extensive experience at leading global fashion houses. He has led sales teams at LVMH…