How Perfectwhitetee turned the basic into an icon
Published October 28, 2025 It’s a Californian success story. Founded in 2020 by Lisa Hickey and Jean Menchaca, two friends with decades of fashion experience, the Perfectwhitetee brand has enjoyed an astonishing rise. In five years, the duo has sold more than 1.3 million pieces, including nearly 200,000 white tees, releasing more than 130 custom…


