Vilebrequin continues to expand La Plage concept, next openings in Muscat and Miami
Published November 12, 2025 The historic French swimwear brand Vilebrequin, founded in 1971 by Fred Prysquel in Saint-Tropez, is deepening its already close ties with beaches and beach clubs through its La Plage concept, launched in 2023 in Cannes. Vilebrequin La Plage “Today, in addition to Cannes, Vilebrequin La Plage is present in Doha, in…


