New Balance recruits Rosalía as new global ambassador

American sportswear giant New Balance on Wednesday announced the appointment of Spanish pop sensation Rosalía as its new global brand ambassador. Rosalía for New Balance – Courtesy Marking the partnership, the Grammy-award-winning artist stars in a five-part cinematic campaign that opens with the musician at the New Balance headquarters in Boston, leading to the unveiling of…

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Query Amazon Aurora PostgreSQL using Amazon Bedrock Knowledge Bases structured data

Amazon Bedrock Knowledge Bases offers a fully managed Retrieval Augmented Generation (RAG) feature that connects large language models (LLMs) to internal data sources. This feature enhances foundation model (FM) outputs with contextual information from private data, making responses more relevant and accurate. At AWS re:Invent 2024, we announced Amazon Bedrock Knowledge Bases support for natural…

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