Copenhagen Fashion Week and CIFF join forces to support Nordic talent

Two major players in the promotion of Copenhagen’s fashion scene are joining forces to promote Scandinavian designers. Copenhagen Fashion Week (CPHFW) and CIFF (Copenhagen International Fashion Fair) have announced a long-term strategic alliance. The two pillars of Danish fashion are moving forward with the CPHFW Newtalent program, dedicated to supporting the region’s most promising emerging…

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Lululemon Athletica cuts 150 corporate roles in strategic restructuring

By Bloomberg Published June 18, 2025 Lululemon Athletica Inc., the Canadian athleisure brand known for its premium yoga wear and lifestyle apparel, is eliminating approximately 150 corporate positions as part of a wider organizational restructuring to enhance agility and long-term growth. A Lululemon Athletica store in Las Vegas, Nevada. – Photo: Bridget Bennett, Bloomberg According…

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Naked Wardrobe enters UK via wholesale partnership with Flannels

UK luxury fashion retailer Flannels continues to attract a queue of brands desiring collaborations and the latest includes a wholesale partnership with womenswear brand Naked Wardrobe. Beginning Friday (20 June) the US-based fashion brand will introduce its “cult-favorite solution-forward basics” and its Original Sculpted Streetwear, available nationwide and on the Flannels website. This partnership “marks…

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Crocs takeback programme arrives in UK, Europe

US footwear brand Crocs is expanding its commitment to sustainability by bringing its ‘Old Crocs. New Life’ scheme to the UK and mainland Europe.  The shoe takeback venture reinforcing its dedication to “championing circular models of production and consumption”, the brand said. First  launched in the US in 2024 with “strong” consumer participation, the initiative…

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Orlebar Brown and VEA Newport Beach collaborate poolside

It’s a collaboration tailor-made for a poolside summer: British men’s beachwear specialist Orlebar Brown and luxury Southern California resort VEA Newport Beach (billed as ‘Newport’s social sanctuary’). The timely coming together coincides with Chanel-owned Orlebar Brown opening a store on Fashion Island in Orange County California, and the pair have hosted a pop-up store within…

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THG Ingenuity launches website for Hyrox

THG Ingenuity’s Commerce division has launched a direct-to-consumer e-commerce website for Hyrox as part of a wider partnership to drive the World Series of Fitness Racing brand’s long-term growth as it expands its global footprint.  Under the agreement, Hyrox, which creates indoor fitness competitions that combine running and functional workout stations and which recently also partnered with Sports…

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It’s promising to be big! Umbro and designer Throup announce statement collab

A 14-year gap in an important collaboration requires a statement launch. Which is why Umbro’s regroup with designer Aitor Throup is being hailed by the UK sportswear brand as “revolutionary”. DR It isn’t happening until next April but it will be “cutting-edge” with their third association “seek[ing] to challenge and disrupt conventional football training apparel…

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