Orion – From idea to launch in 45 days

Last month we released Orion, a small app that turns your iPad into an HDMI monitor. This was certainly a big departure from our usual practice of making camera apps, so I wanted to take a moment to show the ‘why’ — and, after that, the ‘how’: our process of making it from thought to launch….

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Pity the superstar fashion designer

A giant BIRDCAGE held models wearing Chanel’s latest clothes at its show for Paris fashion week on October 1st. The exhibit in the Grand Palais had all the hallmarks of the 114-year-old fashion house: sophistication, skirt suits and even a little black dress. Yet at the end there was no designer to take the applause….

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Fine-tune VLMs for multipage document-to-JSON with SageMaker AI and SWIFT

Extracting structured data from documents like invoices, receipts, and forms is a persistent business challenge. Variations in format, layout, language, and vendor make standardization difficult, and manual data entry is slow, error-prone, and unscalable. Traditional optical character recognition (OCR) and rule-based systems often fall short in handling this complexity. For instance, a regional bank might…

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