Woolmark has teamed up with Tom Daley, last year making the British Olympic diving champion and entrepreneur an ambassador and now launching a wool knit kit.
Also known for his time spent knitting to relax in between competitions, it appears Daley has sparked a fresh wave of wool enthusiasts to embrace the craft and pick up their knitting needles.
Daley, who first took up knitting in 2020 to channel his energy during the Tokyo Olympics, found support among the knitting community, resulting in his ‘Made With Love’ knitting and crocheting movement.
Over the past six months, Daley and his Made With Love team have been working with UK-based yarn manufacturer, Laxtons, to test and trial Merino wool yarns. The result is a pastel-inspired Woolmark-certified knit kit that includes three exclusive knitting patterns for a jumper, vest and hat.
The knit kits are available in seven colours, Lilac Snow, Lemon Zest, Delicate Blue, Lime Cream, Pale Peach, Candy Pink and Natural Cream.
Daley said: “The knit kit brings some of my favourite pieces to life using 100% Merino wool. The wool fibre’s natural properties make it perfect for comfort, breathability and warmth. It’s a natural, renewable fibre I’ve always trusted and loved, and I can’t wait to see how it inspires others on their knitting journey.”
The Made With Love x Woolmark knit kits are now available online and increasingly in selected retailers across the US, UK, Europe and Asia in the coming months.
Copyright © 2025 FashionNetwork.com All rights reserved.
