You may have always had aspirations to sell to Harrods in the UK or to Amazon globally. But ask yourself; does your target audience shop on that channel?
To increase your profitability you need to find the channel/s that your audience love to use and be present on them, making more noise than your competitors!
If you ensure you pick the right channel where your audience is, this is also a demographics check, therefore increasing your likelihood of making more sales to the right wallet size, whilst remaining relevant and relatable.
Tip – You may get approached by newly launched marketplaces offering you an amazing deal in which to sell your product on their site. Don’t be leered in by their offer, first ensure that your audience shops before wasting your time on a pointless deal.
