L’Oréal Paris taps Charlotte Cardin as newest ambassador

L’Oréal Paris Canada has named award-winning Canadian singer-songwriter Charlotte Cardin as its newest ambassador. 

“Charlotte embodies everything L’Oréal Paris stands for—confidence, creativity, and fearless self-worth. We’re thrilled to welcome her to the L’Oréal Paris family,” said Édouard Hottebart, general manager at L’Oréal Paris Canada. 

Hailing from Montréal, Cardin has captivated audiences with her mix of electro-pop and raw, soulful ballads. Her 2023 debut album Phoenix catapulted her to global acclaim and became one of the year’s best-selling albums. 

Most recently, in 2024, her album 99 Nights earned Album of the Year at the Juno Awards, and she went on to make history as Billboard Canada’s Women of the Year.

Beyond her musical success, Cardin is an advocate for mental health awareness and body positivity. As an ambassador for the Montreal Children’s Hospital Foundation, she uses her platform to champion well-being and inspire others to lead with compassion and self-acceptance.

“It feels incredibly natural to join the L’Oréal Paris family. Their values around individuality and empowered self-worth align deeply with who I am—and what I stand for,” added Cardin.