LuxExperience’s Net-A-Porter and Mr Porter e-tailers are going physical next week as they host a special pop-up event at the Wyeth in Sagaponack, the Hamptons.
Retailers and brands are increasingly choosing to go where their customers are at any given time and in the summer that often means resort, beach and hotel takeovers by individual brands in high-end locations. Retailers and e-tailers often opt for pop-ups and that’s what Net-A-Porter and Mr porter have done.
Running from July 16-20, it’s their first standalone, public-facing pop-up in the Hamptons — its past pop-ups there have been in a private format.
“Celebrating enduring style and the effortless elegance of Hamptons living”, the ‘Summer in the Hamptons’ pop-up presents a curated edit of seasonal collection launches, exclusives, and “must-haves” from the womenswear and menswear luxury online retailers.
Categories covered include ready-to-wear, shoes, accessories, handbags and fine jewellery with major-name labels being the focus. Womenswear designers will include Alaïa, Chloé, Khaite, Pucci, Johanna Ortiz and more. Meanwhile menswear labels take in big names such as Brunello Cucinelli, Loro Piana, Saint Laurent, Celine and Tom Ford, as well emerging designers including Kapital, Piacenza, and Mr Porter’s own label, Mr P.
They’ll have dedicated space throughout the 5,280 square foot showroom with items available for special order.
The e-tailers said that the shopping experience will feature “exclusive brand activations, special programming, and surprise-and-delight moments”.
That includes skincare treatments by Dr Barbara Sturm, a “transformative sound bath” with La DoubleJ founder JJ Martin, custom jewellery creations with Jia-Jia Zhu, and an exhibition celebrating Jessica McCormack’s ‘Fruit Salad’ collection. The first day will also see 15% of its proceeds benefitting benefiting Glam4Good, supporting those facing clothing and personal-care insecurity in the US.
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