Positive Luxury and Buyerdock partner on DPPs

Sustainability platform Positive Luxury has formed a strategic partnership with Buyerdock, a pioneering digital compliance and traceability platform.

And the alliance is an important one as it enables Positive Luxury’s respected Butterfly Mark accredited branding system and other luxury clients “to seamlessly adopt Buyerdock’s advanced digital product passports (DPP) technology, helping them prepare for upcoming EU regulation while building consumer trust, transparency, and anti-counterfeiting safeguards”.

DPPs powered by Buyerdock “will provide end-to-end product traceability, enabling customers to access verified data about materials, sourcing, certifications, care guidance, and repair options”, they said. This will be achieved by scanning a secure, GS1-compliant QR code on each item.

Serialisation tools will also allow brands to uniquely tag every product, helping combat counterfeiting and grey-market resales, they added.

Positive Luxury CEO Amy Nelson-Bennett said: “As the luxury sector evolves to meet the sustainability expectations of consumers and regulatory demands, our partnership… offers a cutting-edge solution that also helps bridge the perceived value gap challenging luxury brands.

“We believe the luxury industry should lead the way – because of its reliance on brand reputation, and its inherent values of quality, craftsmanship and longevity. Brands who carry the Butterfly Mark are already leading the way. Now this partnership empowers businesses across our community with the tools to go further by delivering traceable transparency that enhances the customer journey and builds trust – while reinforcing luxury values, improving compliance, and tackling counterfeits at scale.”

Buyerdock co-founder Kevin Dixie added: “Luxury products deserve secure provenance, and our technology ensures that each item tells its full story – while protecting both the brand and the customer from counterfeit goods.”