US-based Tatcha enters Spanish market via Sephora

Tatcha, a U.S. cosmetics firm inspired by Japanese beauty rituals, is finalizing its entry into the Spanish market. The brand will be available in the country from next August via Sephora.

The products from the San Francisco-based brand will be available from August 22 in the Sephora app in Spain and from August 25 in the e-commerce and physical stores of the beauty retailer, owned by luxury giant, LVMH.

Vicky Tsai founded Tatcha in San Francisco in. 2009. A year earlier, Tsai traveled to Kyoto and discovered classic Japanese beauty rituals, from which her brand’s items take their essence. Her formulas are developed at the Tatcha Institute in Japan under the principles of using Japanese ingredients, scientific efficacy “aligned with the biology of the skin,” as the firm details, and “sensorial” textures.

Today, the cosmetics brand’s products are sold in countries around the world through a selection of distributors. Some, such as its rice scrub, are real bestsellers that also benefit from viral reviews on social networks such as TikTok.

Sephora will be the one to start marketing Tatcha in Spain. The chain of cosmetics and perfumery stores was founded in 1969 in Limoges, France, and has been part of the portfolio of luxury giant LVMH since 1997. The retailer operates more than 3,200 stores in 35 markets and employs some 56,000 people; among its latest moves in Spain is the opening last March of a store on Madrid’s Goya street.

The LVMH group does not detail Sephora’s revenues, but, according to beauty industry analysts, the chain would have recorded sales of more than 14.35 billion euros in 2023. Sephora’s management aims to reach 20 billion euros in the medium term.