Paris-based knitwear label Molli joins LVMH Luxury Ventures portfolio

Luxury knitwear house Molli has brought LVMH Luxury Ventures Fund I (LLV) on board as a minority shareholder. Backed by the LVMH Group, the investment marks the brand’s first capital raise since entrepreneur Charlotte de Fayet took ownership in 2014.

Founded in 1886 with a legacy in trousseau and luxury babywear, Molli has reinvented itself as a sophisticated womenswear label under Charlotte de Fayet’s leadership. Celebrated for its delicate knitwear and signature use of color, the brand works with specialist workshops across France and Italy to craft timeless pieces rooted in quiet, sustainable luxury.

“This investment from LLV is a tremendous opportunity to support our global growth and expand our community,” said de Fayet, who serves as the brand’s general manager. “It will allow us to open new stores internationally, and also deepen our commitment to craftsmanship and creativity—through both innovative knitting techniques and the continued pursuit of the finest yarns and most beautiful color palettes that define Molli’s signature style.” The financial terms of the transaction were not disclosed.

The investment comes during a phase of steady expansion for the Paris-based brand. In early May, Molli opened its largest boutique to date: a 100-square-meter flagship on Rue François-1er, in the heart of the city’s prestigious Golden Triangle. This location joins Molli’s existing network of four standalone boutiques in Paris, a corner at Le Bon Marché, and a retail presence in approximately 100 locations across 15 countries.

The United States—currently Molli’s second-largest market—has been identified as a key focus for growth. E-commerce remains central to the company’s strategy, with its online store accounting for 35% of total revenue, more than half of which comes from international customers. Currently, international markets account for approximately one-third of Molli’s overall sales.

LVMH Luxury Ventures Advisors (LLVA), which manages strategic minority investments for the fund, aims to empower emerging luxury brands while preserving their individuality and entrepreneurial spirit. LLVA has also supported labels such as Gabriela Hearst, Aimé Leon Dore, and Officine Universelle Buly.