Puma and Manchester City sign record $1.35B kit deal to extend long-term partnership

Puma has strengthened its global sportswear strategy with a record-breaking kit partnership extension with Manchester City, the club announced on Tuesday. British media reports value the long-term deal at around £1 billion ($1.35 billion), making it the most lucrative contract in Premier League history.

The agreement extends the existing relationship between the English football club and the German sportswear giant for at least another 10 years, reportedly worth £100 million per year. The previous contract, signed in 2019, was valued at £65 million annually.

This new deal is expected to set a benchmark for kit manufacturer agreements in English football, surpassing Manchester United’s £900 million 10-year contract with Adidas, signed in 2023.

Manchester City have had a dominant run since 2020, claiming four consecutive Premier League titles and completing a historic treble in the 2022–23 season. Despite their recent success, the club did not win a major trophy last season.

City will begin the 2025–26 Premier League campaign on August 16, with an away match against Wolverhampton Wanderers.

($1 = £0.7435)