High-end beauty and wellness brand Elemis is expanding its association with Aston Martin. Not content with becoming the luxury car marque’s first ‘Official Skincare Partner’ for Aston Martin Aramco’s Formula One team earlier this year, the British skincare brand has now announced a wider multi-year international partnership with its on-road portfolio.
“This unique collaboration brings together two of the UK’s most celebrated brands, united by a heritage of craftsmanship, innovation, and performance”, Elemis said.
The partnership debuted at the recent Goodwood Festival of Speed with Elemis taking a prominent position within the official Aston Martin Hospitality Lounge, “offering VIP clients, media and creators an indulgent moment of self-care following a day of exhilarating, high-speed experiences”.
Elemis co-founder & CEO Sean Harrington said: “This partnership represents a powerful meeting of minds, marrying innovative skincare with high-performance cars. Together, we’re creating immersive, sensorial experiences that redefine modern luxury for a global audience.”
Earlier this year Elemis partnered for Aston Martin Aramco’s Formula One team, citing the fact that women’s interest in the sport is growing (41% of fans are women, and the fastest growing fanbase are those aged 16-24, according to a study by Nielsen).
In May, Elemis also signed Jessica Hawkins, Aston Martin Aramco’s head of the F1 Academy and Driver Ambassador, as its own brand ambassador.
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