AI doesn’t understand British emotional tone – and its turning customers off the technology




  • More than two in three Brits say AI doesn’t understand emotional cues
  • Only 3% would trust AI with sensitive tasks
  • We still prefer to talk to human agents

New research has emerged suggesting that, while artificial intelligence does a great job of improving productivity in the workplace, it’s not so good at adapting to regional differences.

ServiceNow found that the UK is the most AI-skeptical country within EMEA, with more than two-thirds (69%) stating that AI chatbots fail to understand emotional cues like tone and frustration.



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