Mango grows 12% in first half of 2025, reaching $2.01 billion in sales

Mango kicked off 2025 on a strong note, reporting €1.73 billion ($2.01 billion) in turnover for the first half of the year—a 12% increase from the same period in 2024, and 14% growth at constant exchange rates. The Catalan fashion brand attributes the boost to a strong customer response across its collections and solid performance from all business lines.

“Despite a challenging sector and global uncertainty, our first-half results confirm the strength of our business model and reinforce our long-term strategy,” said Toni Ruiz, Mango’s chairman and CEO. “We’re continuing to grow with a clear vision, a unique value proposition that resonates globally, and an ongoing focus on improving every customer touchpoint.”

Solid growth by market and channel

Mango’s international business continued to build momentum, generating 78% of the brand’s total turnover in the first half of 2025—highlighting its strong commitment to global expansion. The top five markets during this period were Spain, France, Turkey, Germany, and the United States. In the U.S., Mango is rolling out an ambitious growth strategy, having already crossed the 50-store mark, with plans to make the country one of its top three markets by 2026.

Online sales also remained steady as a key growth driver, now accounting for 31% of total revenue. The digital channel remains central to Mango’s business model, bolstered by recent moves such as appointing Marlies Hersbach as the new online and customer director—succeeding Elena Carasso—and launching Mango Stylist, an AI-powered tool that delivers personalized shopping recommendations.

Mango invested around €110 million ($127.60 million) in strategic projects during the first half of the year, with roughly 70% allocated to opening new stores and upgrading existing locations. The remaining funds went toward completing the final phase of its Lliçà logistics hub, developing a new corporate campus, and advancing several major technology initiatives.

The brand’s global retail footprint continued to grow with 78 new store openings and 30 refurbishments, bringing the total number of points of sale to 2,925. This includes more than 1,800 company-owned and franchised locations, along with nearly 1,100 corners in multi-brand stores. Key highlights during the period included the launch of a new flagship on Avenida Diagonal in Barcelona, the reopening of its Paris flagship on Boulevard des Capucines with a refreshed aesthetic, and a wave of new openings across Italy as part of its growth strategy in the country.

Mango also expanded its category presence with several milestone launches: the first physical Mango Home store in Barcelona, standalone Mango Man boutiques in the United Kingdom and Italy, and its first dedicated Teen store in Portugal.

Changes in leadership and board structure

At the corporate level, the company introduced several leadership changes. In January, the board appointed Toni Ruiz as chairman and Jonathan Andic as vice-chairman, following the death of founder and former chairman Isak Andic. As part of an ongoing separation between ownership and executive management initiated by the founder, the company also reinforced its executive team.

Mango appointed Manel Adell and Helena Helmersson, former CEO of the H&M Group, as independent directors to help further professionalize governance and align with global best practices. Additionally, Eva Gallego was named head of the women’s category, and Josep Estol was appointed director of Mango Man, replacing Jonathan Andic, who left the position in June to manage the family’s asset management businesses.

As part of its transition into a public interest entity, the company also changed its legal name from Punto Fa, S.L. to Mango MNG, S.A.

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