By
Bloomberg
Published
September 14, 2025
Anta Sports Products Ltd. will intensify expansion in Southeast Asia with plans to reach a 1,000 stores in three years selling its namesake brand after retail sales in the region nearly doubled for the first half of 2025.
The region is central to the largest Chinese sportswear maker’s global growth plan, according to a statement citing comments made by Will Wang, vice president of Anta Group at a conference in Singapore on Thursday. The brand had 224 stores outside China at the end of June, according to its interim report released on Aug. 27.
Anta has experienced robust growth cashing in on the rising popularity of outdoor sports in China after the Covid-19 pandemic. The company aspires to emerge as one of the world’s leading sportswear entities by 2030.
Southeast Asia is seeing an increase in regional events as well as growing interest in fitness and outdoor activities that will support sportswear demand, said Raymond Ip, executive director at Crosby Securities.
Anta brand’s overseas revenue surged more than 150% year-on-year in the first half of 2025, supported by the Southeast Asian market, according to the statement Thursday. The group now plans to replicate its localization model from the region as a blueprint to expand in international markets.
Wang’s comments come days after Anta Sports denied being party to any potential acquisition of Canada Goose Holdings Inc, a Toronto-based apparel retailer.
