Watchfinder opens first US boutique in New York’s SoHo

Pre-owned luxury watch specialist Watchfinder & Co. has opened its first dedicated U.S. storefront in New York City.

Located at 152 Spring Street in SoHo, the 1,600-square-foot boutique is the brand’s largest retail space to date and its first permanent boutique in the American market.

The new store showcases more than 600 authenticated pre-owned watches, making it the largest shoppable collection of its kind in the United States. The evolving catalogue features vintage icons, discontinued rarities, and current bestsellers often unavailable at retail due to waitlists. Brands in stock include A. Lange & Söhne, Cartier, Omega, Panerai, Tag Heuer, Vacheron Constantin, and more.

Each timepiece undergoes Watchfinder’s 60-step authentication and preparation process, carried out by a team of accredited watchmakers. Customers will also have the opportunity to sell or trade-in their own watches.

“Opening our first dedicated storefront in the United States is such an exciting landmark for Watchfinder & Co. and a momentous step in our growing international presence,” said Watchfinder & Co. CEO, Arjen van de Vall.

“The U.S. has a long-standing appreciation for luxury watches, and the heritage and craftsmanship that comes with it, and we are thrilled to be part of making this incredible world, and the watches within it, more accessible in the US for everyone from enthusiasts to first time buyers. Establishing a permanent home in New York City, one of the world’s most influential luxury destinations, will allow us to connect more meaningfully with our local customers and truly showcase the length and breadth of our first class expertise, service and pre-owned watches – the staples we have become known for.” 

Founded in the UK in 2002, Watchfinder has grown into a global leader in the pre-owned luxury watch market. The company was acquired in 2018 by Richemont, parent of Cartier, IWC, and other luxury maisons, and now operates across eight markets with 17 showrooms and boutiques worldwide.

“Having enjoyed a growing presence in the US since 2020, both online and through our retail partnership with Nordstrom, we are beyond excited to be able to truly build on that relationship this year,” added Eduard Caumon, Watchfinder & Co.’s US country manager.

“Buying a watch is such a personal experience, and a significant investment, so it’s important we create trusted spaces, like our new SoHo boutique, where this can be done in person. It’s an opportunity to spend time with our experts, get advice and, of course, explore and try on the watches! With our new store, we’re not just showcasing the breadth of our watch selection – we’re creating a destination where our US clients can connect with the Watchfinder & Co. brand in a more meaningful way.”