Brioni expands in Mexico with new store in Monterrey

Brioni has expanded its retail presence in Mexico with the opening of a new boutique inside the Palacio de Hierro in Monterrey, one of the country’s leading luxury shopping destinations.

Blending its Roman heritage with the modern spirit of the city, the store is characterized by Italian travertine, fine wood paneling, and luxurious fabrics, which interplay with metal details and a color palette inspired by Monterrey’s tones. 

Completing the space is a unique tapestry created by the historic Italian manufacture MITA (Manifattura Italiana Tappeti Artistici), alongside iconic furniture pieces by Gianfranco Frattini from the 1950s and 1960s. The result is an intimate and sophisticated environment. 

The boutique houses a full Brioni experience, offering the maison’s ready-to-wear collections, formalwear, leisurewear, leather goods, accessories, fragrances and its exclusive Bespoke service. 

The opening marks another step in Brioni’s international retail strategy, which focuses on selective expansion in markets with growing luxury demand. Mexico, and Monterrey in particular, has emerged as an increasingly important location for global luxury brands, with Palacio de Hierro serving as a magnet for affluent consumers in the region.