Charlotte Tilbury launches on Amazon in the US

Luxury makeup, skincare and fragrance brand Charlotte Tilbury is expanding its U.S. presence with the launch of a dedicated storefront on Amazon Premium Beauty. 

The launch brings Tilbury’s full range of skincare, makeup, and fragrance through Amazon’s Premium Beauty hub, as well as shoppable streaming TV and Alexa audio.

The storefront will introduce new digital features, including Shop the Look videos that will allow customers to shop Charlotte Tilbury’s tutorials via a direct link to every product featured, and Find My Shade, a new virtual tool designed to help Amazon customers discover their perfect shade of Charlotte Tilbury foundations and concealers. 

Popular products available through the new channel include Tilbury’s Magic Serum Crystal Elixir, Magic Cream moisturizer, the Pillow Talk collection, and the Fragrance Collection of Emotions.

“The U.S. is one of the biggest beauty markets in the world, and Amazon is one of the most trusted, go-to destinations for online beauty shopping,” said Charlotte Tilbury MBE, president, chairman, chief creative officer and founder of Charlotte Tilbury Beauty.

“As a pioneering, innovative and tech-first brand this collaboration allows even more beauty lovers to discover my award-winning, best-selling, globally adored, viral sensations, loved by everyone from celebrities and supermodels to makeup artists and influencers around the world!” 

The move marks the brand’s latest milestone in a market where it ranks as the number three prestige beauty brand overall, and holds leading positions in key categories with its Airbrush Flawless Finish powder and Hollywood Flawless Filter highlighter.

Beauty is one of the fasted-growing categories within Amazon, reaching more than a hundred million unique beauty customers per month. 

“Charlotte Tilbury is a global icon in the beauty industry – her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty,” added Melis del Rey, general manager, health & beauty, Amazon U.S. Stores. 

“We’re excited to bring her legendary beauty products to our U.S. customers and offer even more access to luxury beauty in Amazon’s online store—with incredible selection, convenience, and a unique and engaging shopping experience.”