Vestiaire Collective adds Ganni to Resale as a Service programme

​Vestiaire Collective has added a new partnership to its resale service, linking up with Copenhagen-based Ganni to introduce “a dedicated service that empowers the Ganni community to give their pre-loved pieces a new story”.

Ganni is well known for its circularity/sustainability initiatives so it’s unsurprising that it has decided to partner with one of the biggest names in resale.

It means customers can now submit their Ganni pieces directly through Vestiaire Collective’s platform. Once items are reviewed and accepted, sellers are “instantly rewarded” with a Ganni gift card, topped up by the brand with an additional 10%, “eliminating the need to wait for their item to sell”. 

The link-up is the 13th addition to Vestiaire Collective’s Resale as a Service programme that launched in 2021 in response to increasing demand from luxury and designer brands seeking to integrate circularity into their business models. 

The company said it “creates a win-win ecosystem: brands and retailers can offer their customers a circular alternative to sell back unwanted items—typically in exchange for store credit—while strengthening customer loyalty and relationships”.

These partnerships also provide Vestiaire Collective’s members access to “authentic, high-quality supply from top trending fashion brands, enriching the platform’s curated selection”.

The reseller currently has deals with Chloé, Burberry, Isabel Marant, MyTheresa, and LuisaViaRoma, among others.